Guest speaker at the University of Communication in Lyon (ISCOM)

Titania Blesh with the ISCOM students in front of the opening slide of their presentation, which reads Titania Blesh – Presentazione

On Tuesday 2 June I was invited to attend the exam of the ISCOM students, who brought a presentation on A Colpi di Cannonau and on the marketing differences with its French version, À Coups de Canon.

Presentation slide titled Analisi della comunicazione, breaking down tone, channels, format and competitor analysis for the book

It was surreal for me to see someone take the trouble to investigate the marketing strategies, the strengths and the risks, and to structure a French advertising plan based on MY book!

Presentation slide titled Differenze, comparing how communication works for the Italian and French markets

I was super flattered and it was a very strange, but wonderful, experience, that made my stay in Lyon between Les Imaginales and Les Intergalactiques even more special!

Titania Blesh standing and speaking in the ISCOM classroom during the session